BAGAIMANA PEDAGANG PAKAIAN BEKAS BERTAHAN DAN MENINGKATKAN PENDAPATAN MEREKA?
Keywords:
Used Clothing Trader, Capital, Location, Quality,, PriceAbstract
The fluctuating economic situation that occurs from year to year has given rise to people's creativity in seeking business opportunities, including selling used clothing that is still fit for use. This phenomenon continues to grow with increasing demand, resulting in increasingly fierce competition and a more competitive business environment. This requires adaptability and the development of relevant innovations and strategies to survive in the market. This study examines how traders can increase their income and survive in the market. The variables considered to be influential are capital, business location, product quality, working hours, and price. The method used is multiple linear regression with primary data collected directly from used clothing traders in Padang City and secondary data from related institutions and sources. Through an initial survey, it was found that there are approximately 62 respondents in Padang City who compete in this environment, registered and located in places considered permanent.
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