ANALISIS PENGARUH GAYA HIDUP DIGITAL, KEMUDAHAN TEKNOLOGI, PROMOSI, DAN MANFAAT CASHLESS TERHADAP PENGGUNAAN DIGITAL PAYMENT QUICK RESPONSE INDONESIA STANDARD (QRIS) OLEH MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS BUNG HATTA
Keywords:
Digital lifestyle, technology ease, promotion, cashless benefits, QRISAbstract
This study aims to analyze the influence of digital lifestyle, technology ease, promotion, and cashless benefits on the use of Quick Response Indonesia Standard (QRIS) among students of the Faculty of Economics and Business, Bung Hatta University. The research employed a quantitative approach with multiple linear regression analysis. A sample of 385 students was determined using purposive sampling. The results indicate that partially, digital lifestyle, technology ease, promotion, and cashless benefits have a positive and significant effect on QRIS usage. Simultaneously, the four variables significantly affect QRIS usage with an F-value of 248.873 and a significance level of 0.000. The coefficient of determination (R²) of 0.821 shows that 82.1% of the variation in QRIS usage can be explained by the research model. The most dominant factor is cashless benefits.These findings highlight that digital lifestyle, technology ease, promotion, and cashless benefits play an essential role in encouraging QRIS adoption among students.
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