ANALISIS PENERAPAN KEBIJAKAN GERBANG PEMBAYARAN NASIONAL (GPN) TERHADAP KEAMANAN DATA PRIBADI NASABAH DI KANTOR CABANG BANK RAKYAT INDONESIA (BRI) KABUPATEN PESISIR SELATAN

Abstract

This research aims to determine the effect of implementing the national payment gateway (GPN) policy in terms of ATM transactions, EDC usage and AGENT transactions on the security of customers' personal data at the Bank Rakyat Indonesia (BRI) branch office in Pesisir Selatan district. This research uses quantitative methods, the type of data used is primary data. The population in this study were customers of the Indonesian People's Bank (BRI) who used ATM cards with the GPN (National Payment Gateway) logo at the BRI branch office in Pesisir Selatan district, totaling 32,879 customers and a sample of 100 respondents. The data collection technique used was distributing questionnaires and processing it using the SPSS application. The data analysis technique in this research was a multiple linear analysis technique. Based on the research results, it can be concluded that the ATM (Automatic Teller Machine) and EDC (Electric Data Captured) variables have a significant effect on the security of customers' personal data at the Bank Rakyat Indonesia (BRI) Pesisir Selatan Regency branch office, while the AGENT variable has no significant effect on the security of personal data customers at the Bank Rakyat Indonesia (BRI) branch office in Pesisir Selatan Regency.