FAKTOR YANG MEMPENGARUHI PENDAPATAN PEDAGANG KAKI LIMA DI PASAR RAKYAT KOTA PARIAMAN

Abstract

This study aims to determine the factors that influence the income of street vendors in Pasar Rakyat Pariaman city. The data in this study were collected through the distribution of questionnaires, interviews and documentation studies on traders as many as 80 respondents and then the results of the questionnaire data were tested using validity and reliability tests, data analysis techniques used classical assumption tests, multiple linear regression analysis, coefficient of determination, and hypothesis testing. The results of the t-test showed that (1) age had an effect on the income of street vendors at Pasar Rakyat Pariaman, the regression coefficient for the variable length of business was 0.166 and the probability value was 0.026 < 0.05, (2) location had an effect on the income of street vendors in Pasar Rakyat. Kota Pariaman with a regression coefficient value of 0.308 and a probability value of 0.033 < 0.05, and (3) working hours affect the income of street vendors at Pasar Rakyat Pariaman City with a regression coefficient of 0.344 and a probability value of 0.013 < 0.05. The results of the f test indicate that age, location and working hours simultaneously (together) affect the income of street vendors at Pasar Rakyat Pariaman City with a significant value of 0.012 < 0.05.